Naked Sandals

Is Sandals shedding its modesty, let alone its prudishness?

Godiva nearly choked on an eggnog latte reading the Castaways Travel website www.castawaystravel.com about the possibility of running around in your birthday suit at two Sandals properties www.sandals.com in the Caribbean.

For years and years, Sandals has chosen to take the PG-13 approach, while its rival SuperClubs www.superclubs.com has opted for R ratings and sometimes even a NC-17.

For nudists, SuperClubs offered clothing optional beaches at its Breezes Grand Resort and Spa at Negril, Jamaica (been there, done that). Ditto and more at Breezes Resort and Spa, Rio Bueno, Jamaica with its "au naturel" side of the resort ("Nekkid, man"). For the more adventurous (understatement), SuperClubs also manages the notorious Hedonism II (prude and nude beaches) and its younger sibling, Hedonism III, also with prude and nude beaches.

For whatever reason, Sandals did not pursue nudist dollars or at least revenues from those who were curious about au naturel sun bathing or topless bathing for women. Is that changing? Has the rotten and maybe just recovering economy changed the score?

At best, Sandals is sending out a mixed message...and maybe deliberately so. The company is offering "exotic adventures" at its sultry offshore island at its Royal Caribbean Resort near Montego Bay in Jamaica. The same is essentially true for its (coincidental?) offshore island at its Royal Bahamian Resort near Nassau. Sandals is heavily promoting these offshore islands in addition to the actual resorts as "two vacations in one."

So what does that mean for nudity? Sandals even takes on that question in its FAQs and provides a (no mistake) ambiguous answer:

"Sandals does not promote or advertise clothing optional or topless sunbathing. In the event a guest chooses to participate in this activity in more remote areas, the management will intervene only if it becomes disruptive to other guests. We welcome the opportunity to host you at one of our award winning resort(s)."

Gee, we are sure happy that Sandals is willing to take our money. Will they also let us take off our clothes as well? Hopefully, Sandals will become bolder and even devote one of its properties or at least a sizable portion of one of its resorts for those who want to enjoy nudity around the clock.

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